One of the biggest challenges in running a real-time intelligence and segmentation application is the generation of dynamic content that allows the target group to reach the right content at the right time and at the right moment. same time it is updated and taken from a source that is dynamically and permanently updated.

On the other hand, the fact of having to modify a great volume of contents throughout the campaigns, in short times and with asphyxiating deadlines demand to the creative and design teams of the companies to extend the work schedules or they force them to work weekends.

This module allows to generate and edit graphical pieces in banners or newsletters mode in an automated, simple and fast way using different applications and templates or templates, which are composed of four elements:

  • HTML templates
    XLSX templates
    Graphic pieces with layers
    Admin panel

One of the distinguishing characteristics of this application is the combination of programs of habitual use, which when integrated allow the creation of completely creative graphic pieces, flexible, and systematized, interconnecting the design files with Excel spreadsheets, which allow organizing and edit the contents, finally generating a piece, either in image format (JPG or PNG) or an HTML piece with image and text or single image.

By means of an ingenious system that links the layers or layers of a PSD file with the header of the columns of an excel file, only having to take into account that the names of the layers or layers of the PSD and the headings of the columns of the XSLX, are named identically.

In this way, all changes are made from the Excel file, being able to dynamically modify the different parts that make up the graphic piece, Images, texts, backgrounds, prices, links, etc., being able to incorporate any other type of content without problems

There are two ways to generate content, one is manual and the other automated from Real Time Script, in the latter case, the contents are obtained from a dynamic process by which the client presents a service (in XML format) which feeds the Excel cells with the various contents from the database.

100% Mobile First

The script detects in real time since the interface or device is connecting the user and adapts the graphics according to it, showing a specially designed UX to be displayed optimally from mobile.

The horizontal banners are adapted to this type of situation, since the graphic pieces are divided in 2 parts, left and right. If you identify that the email is opened from a mobile device, there are two options:

    1. The piece cracks. The right side drops below the left, and adapts to the mobile, life-size interface.
    1. In case of opting for an option in which the piece looks horizontal complete without breaking, it will scale proportionally in the width.

1. HTML templates: the newsletters build system works based on templates or templates structured in a specific way in HTML format. The final HTML piece is an alternating image or text and image.

2. XLSX and Graphic files: Excel files are inserted as images, texts, backgrounds and added in each of the columns, whose headers must be named identically to the layers of the graphic file.

In the template of the graphic file layers or layers are added and the piece is organized in a 100% flexible way, without losing creativity and originality, taking into account that in case of use for mobile devices, the piece must be divided in two parts with an imaginary line in the center.

Grapghic layers have generic names such as, TITLE_HEADER, TITLE_PRODUCT,% PERCENTAGE, and the image, IMAGE_PRODUCT. These texts and the image will be replaced in the final piece by the data that is added in the Excel file. [/ Vc_column_text]


3. Content Management Panel

Once all the templates are available, the Braindw control and publishing panel is accessed, which has a simple interface where the various HTML and Excel files are loaded.