We use a model that integrates different platforms of habitual use in an original and unique way

Our online and real-time artificial intelligence engine retains and tracks each of the activities that users of a website perform, the products they look at, which they add to the cart, their searches, the latest products that they visit, the ones you buy and your favorite categories.

This allows you to identify your profile immediately by delivering a HIGH RELEVANCE content in real time, also collecting certain information over time which allows you to build a rich profile of the user or consumer. This combination is the basis of product recommendations that are presented to buyers.

This ability of the platform to respond in real time, allows to recognize for example that a user is doing a search Smart TV, you can show a dynamic banner, which only appears in the case that a certain rule, for example that is in a certain geographical area, this banner can simultaneously raise in real time the latest offers created by the retailer, attaching images and description.

If we also have a Braindw cookie installed on the user’s machine, the platform can send an email with the same offers in real time, thus producing a decisive effect for the user’s purchase decision. This is what Google has called ZMOT (Zero Moment Of Truth).

The Script allows to identify certain dynamic data coming from the visitor when entering; such as the location by Geo IP, the device with which it enters or the operating system from which it is connecting.
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On the other hand, in case the platform recognizes that the user is registered in the database, it takes historical purchase data (average purchase, gender, among others) and integrates them with dynamic data to publish content or send emails in function of the rules that users meet.

The platform also allows to establish value ranges in the products to be published according to certain variables included in the business rules; which allows inferring the purchasing power of the buyer. For example: If you detect that a user accesses from a zone of high purchasing power or through an iPhone, iPad or Samsung 7 device and / or that the operating system from which you are accessing is an OSX; then it will show you products from a high price range.

The banner and newsletters factory provides real-time templates designed in a creative and automated way to deliver content dynamically.

Depending on the rules that are met, you can incorporate a banner html layer on the site and / or replace a piece of the website, such as the header of a category.

A couple of very useful features are: identify those users who leave their shopping cart and those who perform a search.

In the case of abandoned cars, at the end of the day an email is sent to users who filled a car and abandoned it; offering them some benefit to close the purchase in a certain period. In turn, on the next visit the user will see a banner reminding him that if he completes the car he will get a discount.

In the case of search results, the user receives an email with offers and / or products related to the category that he sought.