In this module all the functionalities of the Braindw platform are synthesized, since in it all the characteristics of the same are combined:

 

    • Generation of business rules to trigger actions, depending on the audience and behavior on the user’s site.
    • Automatic arming of audiences, grouped according to the rules generated.
    • Dynamic delivery of content in real time, based on the rules and the audiences created.

 

These contents are delivered through an email or as personalized banner impressions from the fulfillment of a rule in the various URLs or pages in which they apply. The script has similar characteristics to the Google Analytics code, because it is inserted in the HTML code of the website with minimum requirements to the client systems area.

This module also allows integrating and combining the contents coming from the client database with the dynamic data coming from the device that connects the user. In this case, the company must submit to Braindw a service in XML format that allows the Script to take data from the database (stock, prices, gender, buyer or non-buyer, location of the register, etc.). All the automated contents that are shown to the user are produced from the Banners and Newsletters Factory module.

The Script structure contains the following elements:

    1. Groups or sets that will be part of the campaigns.
        • Static: they are originated in the DDBB of the client as is the geolocation of the registry in the base, the gender of the user, whether buyer or not, the last purchase made, the average ticket of the user.Rules composed of a set of variables. These can be:
            • Dynamics: they are external to the customer’s DDBB data and are taken from certain criteria such as geolocation by IP, operating system, device type, weather.

Once the rules are met, actions are triggered, which can be programmed to be executed immediately or deferred in hours or days. In addition, the contents of these actions can be:

    1. Banners: are printed on the customer’s site, where they can be floated independently of the site structure or replace fixed parts already inserted by the customer, such as a banner within the site. The contents of the dynamic parts generated by the script take in real time data of some service presented by the client, as an XML format file, in which data such as prices, product images, descriptions and discounts are exposed. It is important to note that the application works independently of the client’s website without impacting the loading times of the pages.
    1. Emails: The pieces of emails are generated automatically in the same way as the banners in terms of dynamic content in real time and from the rules that trigger an action. The data is taken in the same way, but to this is added a sending engine integrated into the Script which allows the user to deliver a 100% relevant email, as it matches their product and / or category search criteria.