We use a model that integrates different commonly used platforms in an original and unique way

Our artificial intelligence engine online and in real time, retains and tracks each of the activities that the users of a website perform, the products they watch, the ones they add to the car, their searches, the latest products that visit, the ones you buy and your favorite categories.

This allows you to identify your profile immediately by giving it a HIGH RELEVANCE content in real time, it also gathers certain information over time which allows you to build an enriched profile of the user or consumer. This combination is the basis of the product recommendations that are presented to buyers.

This ability of the platform to respond in real time, allows to recognize for example that a user is doing a Smart TV search, you can show a dynamic banner, which only appears in the case that a certain rule is met, for example that is in a certain geographical area, this banner can simultaneously raise in real time the latest offers created by the retailer, attaching images and description.

If we also have a Braindw cookie installed on the user’s machine, the platform can send you an email with the same offers in real time, thus producing a determining effect for the user’s purchase decision. It’s what Google has called ZMOT (Zero Moment Of Truth).

The Script allows to identify certain dynamic data coming from the visitor at the moment of entering; such as the location by Geo IP, the device with which you enter or the operating system from which you are connecting.

On the other hand, in the case that the platform recognizes that the user is registered in the database, it takes the historical data of purchase (average purchase, gender, among others) and integrates them with the dynamic data to publish content or send emails in function of the rules that users comply with.

The platform also allows to establish ranges of value in the products that are going to be published based on certain variables included in the business rules; which allows inferring the purchasing power of the buyer. For example: If it detects that a user accesses from an area of high purchasing power or through an iPhone, iPad or Samsung 7 and / or device, or that the operating system from which it is accessing is an OSX; Then it will show you products of a high price range.

The factory of banners and newsletters provides in real time the templates designed in a creative and automated way to deliver contents dynamically.

Depending on the rules that are met, a layer banner html can be incorporated on the site and / or replace a piece of the website, such as the heading of a category.

A couple of useful features are: identify those users who leave their shopping cart and those who perform a search.

In the case of abandoned cars, at the end of the day an email is sent to the users who filled a car and left it; offering them some benefit to close the purchase in a certain period. At the same time in the next visit the user will see a banner reminding him that if he completes the car, he will get a discount.

In the case of search results, the user receives an email with offers and / or products related to the category he searched.